About Beliv and CBC
Beliv was founded in 2009 by Carlos Sluman as an entrepreneur with the vision of leading the growth of drinks that make you feel good and with the mission of evolving the way to quench thirst, driven by well-being and inspired by nature. The values that stand out for the company are innovation, talent, shared responsibility, integrity and passion to break paradigms.
Its operations started in 2009, as Livsmart, with a portfolio of nectars, juices and functional and nutritious drinks. In 2010, through the nectars and juices brand Petit, it expanded throughout the rest of Central America, Mexico, the Caribbean and South America. In 2015, it made a strategic alliance with the brand Citric from Argentina to work together on the development of its portfolio of 100% premium juices.
In 2017 Livsmart evolved into Beliv, becoming the fastest-growing multilatin beverage company in the region. In 2019, the company’s strategy was restructured with a focus on innovation and incubation.
Beliv has a strong presence in the region and on other continents: its products are sold in more than 24 countries, more than 33 plants are involved in packaging its products, and it has 10 top-level business partners.
Beliv is a business unit of the CBC Group, a multinational beverage corporation founded in 1885 that operates in Central America, the Caribbean and South America, with the largest portfolio of products in the region, more than 690,000 points of sale and more than 1,350 distribution centers.